23
2009
Making it Personal - A social market revolution
After six months of engaging with a wide range of stakeholders (including third sector organisations, Government departments, researchers and private sector organisations) this is the interim reportof the Commission on Personalisation.
The report outlines five recommendations:
1. Devolving financial control: Control over how money is spent on services should be devolved down to a level as close as possible to the service user. There are a wide variety of tools that can be used to achieve this.
2. Self-help and mutual aid: the service-centric model of ‘public services’ should be turned inside-out, with self-help and mutual aid (in other words, community) placed firmly at its heart. We should see people not as ‘service users’ but as ‘service helpers’ and change agents.
3. Building ‘can do’ assets: personalisation should be accompanied by a renewed focus on building up the emotional, financial and intellectual assets of service users in a risk-smart and preventative way.
4. Culture change: personalisation should inspire a revolution on the supply side of public services, a revolution that sees far-reaching culture change throughout the system, that frees up public serviceprofessionals and that creates an environment in which innovation flourishes.
5. Social markets: a new generation of genuine social markets should be created, in which power shifts from commissioner and provider to service users, and in which good performance is rewarded and invested in and poor performance is driven out to set out our initial ideas and some key questions we believe need to be answered. We hope that
over the next year this interim report will stimulate debate and allow us to test our ideas and address some key questions before we produce a final report in autumn 2010.



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